Programmatic RFP Questionnaire

Company Name:

Website / Landing Page:

Budget ($USD):

Are the budgets fixed or fluid? Are the budgets fixed or fluid?FixedFluidNot Sure

Campaign Flight Dates:

Campaign Objective / KPIs (ie: CPA, CTR, Completions, etc):

KPI Target/Goal:

Has this KPI goal been achieved previously? Has this KPI goal been achieved previously? Yes No Not Sure / Other

Secondary KPI Considerations:

Additional details about your goals:

Geo Targeting:

Target Audience:

Creative Assets Available:

Do you have any campaign restrictions (whitelist, blacklist, frequency caps, etc)?

For Retargeting, can pixels be implemented in the client's / advertiser's website? For Retargeting, can pixels be implemented in the client's / advertiser's website? Yes No Not Sure / Other

Any 1st party data that can be used for campaigns (ie: Email lists, keyword lists, CRM lists, etc.)? Any 1st party data that can be used for campaigns (ie: Email lists, keyword lists, CRM lists, etc.)? Yes No Not Sure / Other